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The AcyMailing blog, dedicated to small and medium-sized businesses who want to improve their marketing skills

RĂ©daction web

Complete guide to web copywriting

In a world saturated with online information, web copywriting has become essential. This introduction explores why it is essential, highlighting its crucial role in acquiring, engaging and retaining visitors, as well as asserting expertise and credibility online. What is web copywriting? Web copywriting is the art of writing content specifically

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RĂ©daction web

Guide complet de la rédaction web

Dans un monde saturĂ© d’informations en ligne, la rĂ©daction web est devenue essentielle. Cette introduction explore pourquoi elle est indispensable, mettant en avant son rĂ´le crucial dans l’acquisition, l’engagement et la fidĂ©lisation des visiteurs, ainsi que dans l’affirmation de l’expertise et de la crĂ©dibilitĂ© en ligne. Qu’est ce que la

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stratégie marketing omnicanal

How can you use email in your omnichannel marketing strategy?

In today’s complex marketing landscape, where customers interact with brands across a multitude of channels, the question of how to effectively integrate email into an omnichannel marketing strategy is more relevant than ever. While social media and other digital platforms often dominate discussions, email remains a powerful and indispensable tool

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Retargeting par email

How can you use e-mail retargeting campaigns to engage prospects?

According to a survey carried out by the Toluna Harris Interactive Institute for Fevad, 9 out of 10 consumers shop online on all screens. Despite these figures, generating sales is one of the most difficult challenges in today’s competitive business environment. While it’s easy to attract prospects, the challenge lies

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Retargeting par email

Comment utiliser les campagnes de retargeting par e-mail pour engager les prospects ?

D’après une enquête de l’Institut Toluna Harris Interactive pour la Fevad, 9 consommateurs sur 10 font des achats en ligne tous écran confondus. Malgré ces chiffres, la génération de vente est l’un des défis les plus difficiles dans l’environnement commercial concurrentiel aujourd’hui. S’il est facile d’attirer des prospects, le défi

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subs-domains

Optimise your Emailing Strategy

Discover why using sub-domains is a winning idea! 🔎 What are domains and sub-domains? An email address domain name is the part of an email that comes after the @ symbol. For personal emails, this is usually gmail.com, yahoo.com or outlook.com. However, in a business context, almost all companies have

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AI to improve your blog

How can you use AI to improve your blog posts?

In today’s digital age, where content is king, as bloggers and marketers we are constantly looking for ways to optimise our articles to attract and engage a wider audience. One of the most revolutionary technologies in this area is artificial intelligence (AI). While this revolution may have caused concern in

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A/B Testing

Create A/B testing Campaign

Create A/B testing campaign This feature allows you to identify the most effective elements, making it easier to optimise your newsletter. It is the ideal solution for creating a high-quality newsletter. A/B and multivariate tests can be used to test scenarios and choose the best one. But what’s A/B testing

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Spaceman Mascotte 2

Unlock your emailing powers

Design newsletter or marketing campaigns easily with all our tools. Created in 2009, AcyMailing is the most robust and affordable solution on the market