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Email marketing is one of the fastest and most effective services to implement for customer acquisition and retention in small and medium-sized enterprises (SMEs). Today, even small businesses have the ability to launch an email campaign. Much more affordable than direct marketing or media buying, let’s see how to achieve
Is your company in need of visibility, customer loyalty, increased conversion rates, and, in short, looking to enhance its business efficiency? These marketing challenges have multiple solutions. In this article, we’ll explore two particularly interesting solutions: email marketing and marketing automation. What are their advantages and differences? What is Email
As email platforms evolve, Gmail and Yahoo regularly introduce changes to their policies and requirements. Gmail has provided a detailed explanation indicating that implementation of the new standards will begin in February 2024. Similarly, Yahoo plans to implement its measures in the first quarter of 2024. These guidelines will apply
Votre entreprise a besoin de visibilité, de fidéliser les clients, d’augmenter son taux de transformation, en bref, de développer son efficacité commerciale ? Ces enjeux marketing ont de multiples solutions. Abordons dans cet article, deux solutions particulièrement intéressantes pour y parvenir : l’email marketing et le marketing automation. Quels sont
L’email marketing est l’un des services les plus rapides et efficaces Ă mettre en place pour l’acquisition et la fidĂ©lisation chez les TPE/PME. Aujourd’hui, mĂŞme les entreprises de petite taille ont la capacitĂ© de lancer une campagne d’emailing. Beaucoup plus abordables que le marketing direct ou l’achat d’espace mĂ©dia, voyons
Hors spams, 333 milliards d’emails ont Ă©tĂ© envoyĂ©s en 2022 dans le monde. Le temps de lire cette simple phrase, plus de 100 000 e-mails ont Ă©tĂ© rĂ©ceptionnĂ©s partout sur Terre. D’après ces chiffres, difficile de croire que l’e-mail est mort et que les rĂ©seaux sociaux ont pris le dessus
Apparu Ă la fin des annĂ©es 2000, le marketing automation est au service des responsables marketing. Il sert avant tout Ă automatiser les tâches rĂ©pĂ©titives. Son application la plus rĂ©pandue consiste Ă personnaliser des messages en fonction de contextes prĂ©cis. Les utilisateurs les plus aguerris s’en servent pour suivre les
Le marketing automation agit comme le pilote automatique d’un avion sur votre stratĂ©gie marketing. L’utiliser permet de gagner en efficacitĂ©. Grâce Ă ce temps supplĂ©mentaire, vous pouvez vous concentrer sur d’autres actions essentielles ! Un exemple concret de marketing automation est l’envoi automatique d’un email après un premier achat pour
Nous allons explorer les avantages et les contraintes de la gĂ©nĂ©ration de leads, que ce soit BtoB ou BtoC. Et en fin d’article, retrouvez les diffĂ©rentes Ă©tapes pour gĂ©nĂ©rer des leads B2B grâce Ă l’email marketing.
Email marketing is a powerful tool for e-commerce businesses. It allows you to send personalized marketing messages to your current and potential customers, and encourage them to make purchases or engage further with your brand. In this article, we’ll explore the best email marketing strategy for e-commerce, as well as
Email marketing automation is a powerful tool for businesses to communicate with their customers and promote their products or services. However, manually sending out emails to a large list of subscribers can be time-consuming and inefficient. That’s where automation comes in. In this article, we will explore how to automate
Email marketing is crucial for businesses. However, staying updated with the latest email marketing trends and stats is important to yield better results. In this blog, we will be breaking down some of the top email marketing statistics and key insights for 2023 and beyond. Let’s dive in! Email Marketing
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