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Tag: english

Rédaction web

Complete guide to web copywriting

In a world saturated with online information, web copywriting has become essential. This introduction explores why it is essential, highlighting its crucial role in acquiring, engaging and retaining visitors, as well as asserting expertise and credibility online. What is web copywriting? Web copywriting is the art of writing content specifically

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stratégie marketing omnicanal

How can you use email in your omnichannel marketing strategy?

In today’s complex marketing landscape, where customers interact with brands across a multitude of channels, the question of how to effectively integrate email into an omnichannel marketing strategy is more relevant than ever. While social media and other digital platforms often dominate discussions, email remains a powerful and indispensable tool

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subs-domains

Optimise your Emailing Strategy

Discover why using sub-domains is a winning idea! 🔎 What are domains and sub-domains? An email address domain name is the part of an email that comes after the @ symbol. For personal emails, this is usually gmail.com, yahoo.com or outlook.com. However, in a business context, almost all companies have

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AI to improve your blog

How can you use AI to improve your blog posts?

In today’s digital age, where content is king, as bloggers and marketers we are constantly looking for ways to optimise our articles to attract and engage a wider audience. One of the most revolutionary technologies in this area is artificial intelligence (AI). While this revolution may have caused concern in

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A/B Testing

Create A/B testing Campaign

Create A/B testing campaign This feature allows you to identify the most effective elements, making it easier to optimise your newsletter. It is the ideal solution for creating a high-quality newsletter. A/B and multivariate tests can be used to test scenarios and choose the best one. But what’s A/B testing

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Powerful tools

Powerful tools

In the world of e-mail marketing and web development, the quality and security of communications are essential. That’s why we’ve put together a selection of powerful tools to help you optimise every aspect of your campaigns and development processes. AcyChecker We are excited to introduce AcyChecker, a web content accessibility

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unsubscribe logo

Header unsubscribe

In the world of email marketing, every detail counts in maintaining a solid relationship with your audience. One of these subtleties is hidden in the “Header List-Unsubscribe”. If this term seems obscure to you, don’t worry, you’re not alone. In this article, we’ll help you understand what it is and

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