Social networks and email marketing are complementary tools. By combining them, you can maximise your future sales. We will explore different ways of integrating social media and email marketing to get a better return on investment. Have you ever received a captivating email from a brand, only to discover that
In today’s complex marketing landscape, where customers interact with brands across a multitude of channels, the question of how to effectively integrate email into an omnichannel marketing strategy is more relevant than ever. While social media and other digital platforms often dominate discussions, email remains a powerful and indispensable tool
According to a survey carried out by the Toluna Harris Interactive Institute for Fevad, 9 out of 10 consumers shop online on all screens. Despite these figures, generating sales is one of the most difficult challenges in today’s competitive business environment. While it’s easy to attract prospects, the challenge lies
📌 Definition of blacklisting: Blacklisting is the process of placing a domain, IP address or sender on a block list, generally used by email providers to filter spam and unwanted emails. Blocking or filtering emails from that source can occur as a result. The principle of the blacklist is to
Discover why using sub-domains is a winning idea! 🔎 What are domains and sub-domains? An email address domain name is the part of an email that comes after the @ symbol. For personal emails, this is usually gmail.com, yahoo.com or outlook.com. However, in a business context, almost all companies have
In today’s digital age, where content is king, as bloggers and marketers we are constantly looking for ways to optimise our articles to attract and engage a wider audience. One of the most revolutionary technologies in this area is artificial intelligence (AI). While this revolution may have caused concern in
Create A/B testing campaign This feature allows you to identify the most effective elements, making it easier to optimise your newsletter. It is the ideal solution for creating a high-quality newsletter. A/B and multivariate tests can be used to test scenarios and choose the best one. But what’s A/B testing
In the world of e-mail marketing and web development, the quality and security of communications are essential. That’s why we’ve put together a selection of powerful tools to help you optimise every aspect of your campaigns and development processes. AcyChecker We are excited to introduce AcyChecker, a web content accessibility
In the world of email marketing, every detail counts in maintaining a solid relationship with your audience. One of these subtleties is hidden in the “Header List-Unsubscribe”. If this term seems obscure to you, don’t worry, you’re not alone. In this article, we’ll help you understand what it is and
The rapid growth of electronic communications has brought considerable benefits, but it has also opened the door to various online threats, such as phishing and email spoofing. To strengthen email security and combat these threats, authentication protocols such as SPF, DKIM and DMARC have been developed. A comprehensive understanding of