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Create A/B testing Campaign

Create A/B testing campaign This feature allows you to identify the most effective elements, making it easier to optimise your newsletter. It is the ideal solution for creating a high-quality newsletter. A/B and multivariate tests can be used to test scenarios and choose the best one. But what’s A/B testing

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Header unsubscribe

In the world of email marketing, every detail counts in maintaining a solid relationship with your audience. One of these subtleties is hidden in the “Header List-Unsubscribe”. If this term seems obscure to you, don’t worry, you’re not alone. In this article, we’ll help you understand what it is and

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Understanding Email Authentication Protocols: SPF, DKIM and DMARC.

The rapid growth of electronic communications has brought considerable benefits, but it has also opened the door to various online threats, such as phishing and email spoofing. To strengthen email security and combat these threats, authentication protocols such as SPF, DKIM and DMARC have been developed. A comprehensive understanding of

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Must-Have Email Marketing Trends in 2024

In 2024, email marketing remains at the heart of marketing strategies, but its landscape is constantly evolving to adapt to changes in consumer behavior and technological advances. In this dynamic context, it’s imperative to stay on top of the latest trends to keep your campaigns relevant. As such, this overview

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E-mailing: Best Practices for Successful Newsletters

Outside of spam, 333 billion emails were sent worldwide in 2022. In the time it takes to read this simple sentence, over 100,000 emails have been received all over the world. With these figures, it’s hard to believe that email is dead and that social networks have taken over. Emailing

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Email Marketing vs Marketing Automation: What are the Differences?

Is your company in need of visibility, customer loyalty, increased conversion rates, and, in short, looking to enhance its business efficiency? These marketing challenges have multiple solutions. In this article, we’ll explore two particularly interesting solutions: email marketing and marketing automation. What are their advantages and differences? What is Email

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2024 Email Compliance Guide: What’s New in Gmail and Yahoo!

As email platforms evolve, Gmail and Yahoo regularly introduce changes to their policies and requirements. Gmail has provided a detailed explanation indicating that implementation of the new standards will begin in February 2024. Similarly, Yahoo plans to implement its measures in the first quarter of 2024. These guidelines will apply

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Email Marketing Statistics: Key Insights for 2023

Email marketing is crucial for businesses. However, staying updated with the latest email marketing trends and stats is important to yield better results. In this blog, we will be breaking down some of the top email marketing statistics and key insights for 2023 and beyond. Let’s dive in! Email Marketing

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Email Marketing Automation – Guide AcyMailing

Email marketing automation is a powerful tool for businesses to communicate with their customers and promote their products or services. However, manually sending out emails to a large list of subscribers can be time-consuming and inefficient. That’s where automation comes in. In this article, we will explore how to automate

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