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The rapid growth of electronic communications has brought considerable benefits, but it has also opened the door to various online threats, such as phishing and email spoofing. To strengthen email security and combat these threats, authentication protocols such as SPF, DKIM and DMARC have been developed. A comprehensive understanding of
Ă€ mesure que les plateformes de messagerie Ă©lectronique Ă©voluent, Gmail et Yahoo introduisent rĂ©gulièrement des changements dans leurs politiques et exigences. Gmail a fourni une explication dĂ©taillĂ©e indiquant que l’application des nouveaux standards dĂ©butera en fĂ©vrier 2024. De manière similaire, Yahoo prĂ©voit de mettre en Ĺ“uvre ses mesures au cours
In 2024, email marketing remains at the heart of marketing strategies, but its landscape is constantly evolving to adapt to changes in consumer behavior and technological advances. In this dynamic context, it’s imperative to stay on top of the latest trends to keep your campaigns relevant. As such, this overview
Outside of spam, 333 billion emails were sent worldwide in 2022. In the time it takes to read this simple sentence, over 100,000 emails have been received all over the world. With these figures, it’s hard to believe that email is dead and that social networks have taken over. Emailing
Email marketing is one of the fastest and most effective services to implement for customer acquisition and retention in small and medium-sized enterprises (SMEs). Today, even small businesses have the ability to launch an email campaign. Much more affordable than direct marketing or media buying, let’s see how to achieve
Is your company in need of visibility, customer loyalty, increased conversion rates, and, in short, looking to enhance its business efficiency? These marketing challenges have multiple solutions. In this article, we’ll explore two particularly interesting solutions: email marketing and marketing automation. What are their advantages and differences? What is Email
As email platforms evolve, Gmail and Yahoo regularly introduce changes to their policies and requirements. Gmail has provided a detailed explanation indicating that implementation of the new standards will begin in February 2024. Similarly, Yahoo plans to implement its measures in the first quarter of 2024. These guidelines will apply
Votre entreprise a besoin de visibilité, de fidéliser les clients, d’augmenter son taux de transformation, en bref, de développer son efficacité commerciale ? Ces enjeux marketing ont de multiples solutions. Abordons dans cet article, deux solutions particulièrement intéressantes pour y parvenir : l’email marketing et le marketing automation. Quels sont
L’email marketing est l’un des services les plus rapides et efficaces Ă mettre en place pour l’acquisition et la fidĂ©lisation chez les TPE/PME. Aujourd’hui, mĂŞme les entreprises de petite taille ont la capacitĂ© de lancer une campagne d’emailing. Beaucoup plus abordables que le marketing direct ou l’achat d’espace mĂ©dia, voyons
Hors spams, 333 milliards d’emails ont Ă©tĂ© envoyĂ©s en 2022 dans le monde. Le temps de lire cette simple phrase, plus de 100 000 e-mails ont Ă©tĂ© rĂ©ceptionnĂ©s partout sur Terre. D’après ces chiffres, difficile de croire que l’e-mail est mort et que les rĂ©seaux sociaux ont pris le dessus
Apparu Ă la fin des annĂ©es 2000, le marketing automation est au service des responsables marketing. Il sert avant tout Ă automatiser les tâches rĂ©pĂ©titives. Son application la plus rĂ©pandue consiste Ă personnaliser des messages en fonction de contextes prĂ©cis. Les utilisateurs les plus aguerris s’en servent pour suivre les
Le marketing automation agit comme le pilote automatique d’un avion sur votre stratĂ©gie marketing. L’utiliser permet de gagner en efficacitĂ©. Grâce Ă ce temps supplĂ©mentaire, vous pouvez vous concentrer sur d’autres actions essentielles ! Un exemple concret de marketing automation est l’envoi automatique d’un email après un premier achat pour
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