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Author: Thibaut

Email marketing : increase your conversion rate best practice

Email marketing has become an essential part of businesses marketing strategies to connect with their customers and prospects. It is a cost-effective way to communicate with the audience and drive sales. If you are an e-commerce business owner, you have a small business  or a medium business, you probably understand

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What’s blockchain and how to make it with your business?

10 min reading – Last update: May 31 2023 Dive into the revolutionary realm of blockchain technology and its potential to reshape marketing strategies. This article explores the definition, workings, and pros/cons of blockchain, focusing on its impact in business marketing. Uncover how it enhances transparency, security, and cost-effectiveness. Gain

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How chatbots are changing marketing

5 min reading – Last update: May 22, 2023 In today’s fast-paced and competitive marketplace, businesses seek innovative ways to enhance marketing and sales. Discover the latest trend: chatbots. These AI-powered applications are changing marketing by transforming customer interactions and revolutionizing the digital marketing landscape. These AI-powered software applications are

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How to make your marketing automation on WordPress successful

WordPress is the most popular content management system, used by 43,3% of websites, easy to use and offers native integration of marketing automation plugins, such as contact forms, sales pages and email marketing systems and many more.  Marketing automation tools are meant to help you increase your visibility by reducing

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Get content ideas for your emails and newsletters marketing

If you are looking to promote your business and engage your customers via newsletters and email marketing, you need to come up with enough interesting ideas for content. Searching for content ideas for your emails can be difficult when you’re trying to find what’s relevant and engaging, but it shouldn’t

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Why email marketing is important for small business?

Email marketing is essential for small businesses, and here’s why. It can be a powerful tool for customer retention and acquisition, and it’s relatively inexpensive to use. Plus, it’s incredibly versatile and can be used to promote a wide range of products, services, and events. But perhaps the most important

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How to Measure the Effectiveness of Your Newsletter?

Newsletters are an excellent way to keep your customers informed about your products and services. But how can you measure the effectiveness of your newsletter? Here are some elements to consider to know if your newsletter can convert into leads. ✉️ E-mail Open Rate The email open rate is the

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Generate newsletter content with Ai

Newsletters have become an integral part of digital communication, allowing companies to reach their customers and prospects more effectively. This helps them build relationships with their customers and retain them. How to Generate newsletter content with Ai ? Artificial intelligence (AI) technologies are becoming more and more present in our

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