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How to improve the IP reputation of your server for better email deliverability ?

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5 min reading – Last update: May 01, 2023

You have probably noticed that our sending service has an additional security. Indeed, the security of deliverability has been reinforced to avoid spam and IP reputation problems. If one of our users sends violent, pornographic, unethical or bulk content, our servers will be frowned upon and considered as spam for all email sendings. We have therefore implemented additional security to avoid being affected by such campaigns.

We can check/track the complaint and bounce rates per user which allows us to block you if you abuse, but we can’t change them directly. Depending on the volume of email, we have a different tolerance. If you are blocked, you will receive an informational email on your license address.

The IP reputation of our server is a crucial factor for the deliverability of your emails. In this article, we will explain why IP reputation is important, how it works and most importantly, how to improve it to increase the deliverability of your emails.

⭐ What is IP reputation and why is it important for email deliverability?

IP reputation is a measure of the trust that e-mail service providers have in your server’s IP address. It is based on various factors such as bounce rate, complaint rate, volume of messages sent and the quality of the e-mail addresses in your mailing list. A good IP reputation ensures that your emails arrive in your recipients’ inboxes and are not considered spam.
The higher your IP reputation, the more likely it is that your emails will reach your recipients’ inboxes.

🤔 How to check the IP reputation of your server?

There are several online tools to check the IP reputation of your server. The best known are SenderScore, MX Toolbox and BarracudaCentral. These tools will give you an idea of the reputation of your IP address and allow you to take steps to improve it if necessary. You’re going to tell me that you don’t know how to do it? No worries, by following the guide below you can learn how to improve your IP reputation.

If you use our sending service (with our servers), you don’t have to worry about it. We’ll take care of it!

☄️ Best practices to improve your IP reputation.

To improve your IP reputation, you should follow some good practices such as:

  • Use a clean and quality mailing list
  • Avoid sending too many emails at once
  • Avoiding inactive or invalid email addresses
  • Reducing the bounce rate by using a verification of the email address before sending
  • Encourage your recipients to add your email address to their contact list
  • Set up SPF, DKIM and DMARC authentication (security protocol on databases, passwords & email information)

🔚 To conclude.

By following these tips, you can improve the IP reputation of your server and increase the deliverability of your emails. Be sure to check your IP reputation regularly and follow best practices to maintain a healthy IP reputation. If you encounter any deliverability problems, do not hesitate to contact AcyMailing professionals.

Remember that the quality of your emails and the IP reputation of your server are closely linked. By working to improve your IP reputation, you also improve the quality of your emails, which can help build trust with your recipients.

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