7 min reading – Last update: February 20, 2023
Email marketing is one of the most important communication channels for any business. If you fail to reach your target audience effectively, your business could suffer the consequences. So, how do you ensure that your email deliverability rate is high?
There are two automated tools you can use such as AcyMailing and AcyChecker – which can be added to WordPress & Joomla to provide the data and analysis needed to improve your email deliverability.
AcyChecker, what is it for ?
AcyChecker is an email validation service that allows you to check if a given address exists in a particular database or not. You can also save money by removing non-existent users from your mailing list so you don’t have to pay for users who don’t read your emails.
By cleaning up your lists with an email verification tool, you will improve the likelihood that your messages will be correctly received by your recipients. Email deliverability refers to the fact that the message has arrived in their inbox.
Some emails may not be received by the recipient, as they may be blocked or end up in the spam folder. The quality of your messages and the validity of the email addresses in your subscriber list affect deliverability.
If there are too many invalid or non-existent email addresses in your email campaigns, there is a good chance that your future communications will be considered SPAM. It’s important to regularly go through your lists and monitor your newsletter subscriptions.
Avoid using blacklisted domains.
Blacklists are lists of domains that are considered “spam” by some anti-spam organizations and have been added to a blacklist, making it difficult to send email from them. If you send an email from a blacklisted domain, it will most likely be blocked by all major providers and not delivered to your recipients’ inboxes.
If you want to improve the deliverability of your emails, you should avoid using blacklisted domains. You can use AcyChecker service to check if a domain is blacklisted before sending an email campaign.
Make sure your emails will not be marked as SPAM.
AcyChecker allows you to check the SPAM score of an e-mail and identify potential problems that may cause your e-mail to be rejected by the recipient’s mail server.
If you use AcyChecker, you can also check if the e-mail addresses are valid, if they are still in use and if they are blacklisted. The tool will also show you which domains are on the blacklist and give you tips on how to remove them from there.
Spam is one of the biggest problems facing businesses today. Not only can it damage a company’s productivity and reputation, but it can also cause long-term damage, especially in terms of data privacy and security. To protect themselves from spam, companies need reliable tools that can provide effective protection. AcyChecker is an innovative solution that helps companies authenticate their emails and block spam before it acts.
Send to segmented mailing lists
AcyChecker is a tool that allows you to process your subscriber lists, remove duplicate subscriptions and manage your email campaign.
Segmentation allows you to send personalized messages to each type of customer, allowing you to gain efficiency and increase your click-through rate. It integrates perfectly with the marketing automation process to allow you to create targeted and personalized automated campaigns.
Each campaign needs a specific target list to be effective. When a list no longer fits your strategy, it should be deleted or redirected to another campaign.
You can segment your lists according to the following criteria:
– People who bought product X in your online store;
– People who have taken a training course Y;
– People who have subscribed to a service Z;
Improve the deliverability of your emails by following some tips.
This includes having a high-quality mailing list, maintaining a good sender reputation, creating engaging and relevant content, using a clear and concise subject line, optimizing the design and good creative of your emails, and testing them before sending.
The last thing you want is for your email campaigns to be blocked by the recipients’ email providers and never reach your audience. AcyMailing and AcyChecker will help you improve the deliverability of your emails.
So what are you waiting for to clean your mailing list?