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5 min reading – Last update: February 13, 2023

Newsletters are an effective way to stay in touch with your customers and to send them communications about your company or activity with commercial, informational or transactional purposes. In order for your newsletter to be read and appreciated, it is important to take care of its design and to be creative because it is more attractive.

AcyMailing is easy to use and suitable for users of all skill levels. If you want to add a newsletter to your WordPress / Joomla site or improve your email marketing strategy, AcyMailing could be a good option to explore.

Here are some tips for creating well designed newsletters.

Steps 1 - Create your templates:

First, you need to go to the templates tab on the left side of the WordPress admin. You will have a few newsletter templates that you can edit. You can download some of them. It can also help you get some newsletter design ideas. Then, just click on “Create” to open a window that will let you choose between the website editor or the drag & drop editor. Select “drag & drop editor” and then you will land on your template management page (which you will use to make your presets). Following this step click on “edit template” to arrive on your template newsletter page.

Steps 2 - Create a graphic newsletter:

To make your newsletters design stand out and be effective, you need to follow a certain framework. First of all, you need to define a graphic charter to harmonize your communications. If you have a graphic charter in your company then use it and adapt it to your newsletter communication. Decide on the colors you will use to create your newsletter design.

Then you can decide on the font you want to use, creating an attractive layout, and incorporating visuals such as images and videos. You can make a newsletter header (banner that identifies the type of mail to send) and a footer (with your social media) to your newsletter.

For the content (text, title, CTA): adapt your email with your font and your colors defined beforehand and adapt the spacing of the elements. Finally, be sure to test the design on multiple devices and platforms to ensure maximum compatibility with different screen sizes and resolutions.

Steps 3 - Create a responsive design:

Responsive design is an essential element of any graphic design. It allows the newsletter to adapt to any device used to view it. To make your design responsive, you should use widths and layouts with the following tools: padding, margin. With our responsive tool on the top of the plugins you can easily change the mode of the device to test your creation.

Steps 4 - Save your email as a template:

Once you have saved your template, it can easily used for any mail you want to create and make creative mail campaigns. This enables you to keep the same positions, spacing, fonts and colors each time you send out an email newsletter. Creating a newsletter template allows you to produce consistent graphic newsletters quickly and efficiently.

Furthermore, having the same template in place makes it easy to measure the results of your campaigns, providing valuable insight into how to improve future newsletters. With this knowledge, you can ensure each email newsletter is crafted with precision and stands out from the rest!

To resume:

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If you’re looking for creative ways to market your business, newsletters are an excellent option. With WordPress and Joomla plugins, you can create attractive newsletters that will capture your readers’ attention. You can also use creative mail to make your newsletters stand out from the rest. When designing your newsletter, be sure to include a header and a footer, as well as a call to action that encourages recipients to take action. You can also use images, videos, and other visual elements to increase engagement and make your newsletter even more attractive.

Finally, be sure to include links to your website and social media profiles to ensure your readers can connect with your business in a variety of ways.

Have a try with AcyMailing! Design your own newsletter template and show us yours!

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