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Author: Jean-Baptiste

E-mailing: Best Practices for Successful Newsletters

Outside of spam, 333 billion emails were sent worldwide in 2022. In the time it takes to read this simple sentence, over 100,000 emails have been received all over the world. With these figures, it’s hard to believe that email is dead and that social networks have taken over. Emailing

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Email Marketing vs Marketing Automation: What are the Differences?

Is your company in need of visibility, customer loyalty, increased conversion rates, and, in short, looking to enhance its business efficiency? These marketing challenges have multiple solutions. In this article, we’ll explore two particularly interesting solutions: email marketing and marketing automation. What are their advantages and differences? What is Email

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Email marketing vs marketing automation : quelles différences ?

Votre entreprise a besoin de visibilité, de fidéliser les clients, d’augmenter son taux de transformation, en bref, de développer son efficacité commerciale ? Ces enjeux marketing ont de multiples solutions. Abordons dans cet article, deux solutions particulièrement intéressantes pour y parvenir : l’email marketing et le marketing automation. Quels sont

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10 exemples de marketing automation efficaces à suivre

Apparu à la fin des années 2000, le marketing automation est au service des responsables marketing. Il sert avant tout à automatiser les tâches répétitives. Son application la plus répandue consiste à personnaliser des messages en fonction de contextes précis. Les utilisateurs les plus aguerris s’en servent pour suivre les

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