In the world of email marketing, every detail counts in maintaining a solid relationship with your audience. One of these subtleties is hidden in the “Header List-Unsubscribe”. If this term seems obscure to you, don’t worry, you’re not alone. In this article, we’ll help you understand what it is and
The rapid growth of electronic communications has brought considerable benefits, but it has also opened the door to various online threats, such as phishing and email spoofing. To strengthen email security and combat these threats, authentication protocols such as SPF, DKIM and DMARC have been developed. A comprehensive understanding of
In 2024, email marketing remains at the heart of marketing strategies, but its landscape is constantly evolving to adapt to changes in consumer behavior and technological advances. In this dynamic context, it’s imperative to stay on top of the latest trends to keep your campaigns relevant. As such, this overview
Outside of spam, 333 billion emails were sent worldwide in 2022. In the time it takes to read this simple sentence, over 100,000 emails have been received all over the world. With these figures, it’s hard to believe that email is dead and that social networks have taken over. Emailing
Email marketing is one of the fastest and most effective services to implement for customer acquisition and retention in small and medium-sized enterprises (SMEs). Today, even small businesses have the ability to launch an email campaign. Much more affordable than direct marketing or media buying, let’s see how to achieve
As email platforms evolve, Gmail and Yahoo regularly introduce changes to their policies and requirements. Gmail has provided a detailed explanation indicating that implementation of the new standards will begin in February 2024. Similarly, Yahoo plans to implement its measures in the first quarter of 2024. These guidelines will apply
Votre entreprise a besoin de visibilité, de fidéliser les clients, d’augmenter son taux de transformation, en bref, de développer son efficacité commerciale ? Ces enjeux marketing ont de multiples solutions. Abordons dans cet article, deux solutions particulièrement intéressantes pour y parvenir : l’email marketing et le marketing automation. Quels sont
L’email marketing est l’un des services les plus rapides et efficaces à mettre en place pour l’acquisition et la fidélisation chez les TPE/PME. Aujourd’hui, même les entreprises de petite taille ont la capacité de lancer une campagne d’emailing. Beaucoup plus abordables que le marketing direct ou l’achat d’espace média, voyons
Hors spams, 333 milliards d’emails ont été envoyés en 2022 dans le monde. Le temps de lire cette simple phrase, plus de 100 000 e-mails ont été réceptionnés partout sur Terre. D’après ces chiffres, difficile de croire que l’e-mail est mort et que les réseaux sociaux ont pris le dessus
Apparu à la fin des années 2000, le marketing automation est au service des responsables marketing. Il sert avant tout à automatiser les tâches répétitives. Son application la plus répandue consiste à personnaliser des messages en fonction de contextes précis. Les utilisateurs les plus aguerris s’en servent pour suivre les