In a world saturated with online information, web copywriting has become essential. This introduction explores why it is essential, highlighting its crucial role in acquiring, engaging and retaining visitors, as well as asserting expertise and credibility online. What is web copywriting? Web copywriting is the art of writing content specifically
Dans un monde saturé d’informations en ligne, la rédaction web est devenue essentielle. Cette introduction explore pourquoi elle est indispensable, mettant en avant son rôle crucial dans l’acquisition, l’engagement et la fidélisation des visiteurs, ainsi que dans l’affirmation de l’expertise et de la crédibilité en ligne. Qu’est ce que la
Social networks and email marketing are complementary tools. By combining them, you can maximise your future sales. We will explore different ways of integrating social media and email marketing to get a better return on investment. Have you ever received a captivating email from a brand, only to discover that
Les réseaux sociaux et le marketing par email sont des outils complémentaires. En les combinant, vous pouvez maximiser vos ventes futures. Nous explorerons différentes façons d’intégrer les médias sociaux et le marketing par email pour obtenir un meilleur retour sur investissement. Avez-vous déjà reçu un email captivant d’une marque, pour
Discover why using sub-domains is a winning idea! 🔎 What are domains and sub-domains? An email address domain name is the part of an email that comes after the @ symbol. For personal emails, this is usually gmail.com, yahoo.com or outlook.com. However, in a business context, almost all companies have
In the world of email marketing, every detail counts in maintaining a solid relationship with your audience. One of these subtleties is hidden in the “Header List-Unsubscribe”. If this term seems obscure to you, don’t worry, you’re not alone. In this article, we’ll help you understand what it is and
The rapid growth of electronic communications has brought considerable benefits, but it has also opened the door to various online threats, such as phishing and email spoofing. To strengthen email security and combat these threats, authentication protocols such as SPF, DKIM and DMARC have been developed. A comprehensive understanding of
In 2024, email marketing remains at the heart of marketing strategies, but its landscape is constantly evolving to adapt to changes in consumer behavior and technological advances. In this dynamic context, it’s imperative to stay on top of the latest trends to keep your campaigns relevant. As such, this overview
Outside of spam, 333 billion emails were sent worldwide in 2022. In the time it takes to read this simple sentence, over 100,000 emails have been received all over the world. With these figures, it’s hard to believe that email is dead and that social networks have taken over. Emailing
Is your company in need of visibility, customer loyalty, increased conversion rates, and, in short, looking to enhance its business efficiency? These marketing challenges have multiple solutions. In this article, we’ll explore two particularly interesting solutions: email marketing and marketing automation. What are their advantages and differences? What is Email