5 min reading – Last update: May 9, 2023
In the world of business, marketing plays a crucial role in the success of any company. It is the process of promoting and selling products or services to potential customers. Over the years, marketing has evolved with the introduction of new technologies and trends. Two such trend that has gained popularity in recent years is Augmented Reality & Virtual Reality.
🎮 What is Virtual reality (VR) & Augmented reality (AR)?
Virtual reality (VR) and augmented reality (AR) are two of the most exciting technologies of our time. Both VR and AR have the potential to revolutionize the way we interact with digital content, and they are already being used in a variety of industries, from gaming to education to healthcare and marketing to communication.
VR is a technology that allows users to immerse themselves in a completely virtual environment. By putting on a headset, users can enter a digital world that feels completely real. VR is already being used in gaming, where players can feel like they are actually inside the game world. But VR is also being used in other industries, such as healthcare, where it is being used to help patients manage pain and anxiety.
AR, on the other hand, is a technology that overlays digital content onto the real world. By using a smartphone or tablet, users can see virtual objects and information overlaid onto their physical surroundings. AR is being used in a variety of industries, from advertising to retail to education.
Both VR and AR have the potential to change the way we interact with digital content, and they are only going to become more prevalent in the years to come. So let’s check how it’s going to change our way of communicating with consumers.
🚀 New way to make ads
Augmented Reality (AR) is a technology that overlays digital information onto the real world. It allows users to interact with digital objects in a physical environment. AR has been used in various industries, including healthcare, education, and entertainment. However, it has also found its place in marketing.
AR provides a new way to make ads. Instead of traditional print or digital ads, AR ads allow customers to interact with products in a more immersive way. For example, a furniture store can use AR to show customers how a piece of furniture would look in their home. This creates a more engaging and memorable experience for the customer, leading to higher conversion rates. Or for e-commerce, you can add functionality to show a product in the real world before you buy it or in this case, you can make some ads in AR by creating a 3D visual of a product to increase user experience.
📈 New way to make marketing (user experience, sensitive experience …)
AR also provides a new way to make marketing. It allows companies to create interactive experiences that can be shared on social media. This creates a buzz around the product or service, leading to increased brand awareness. AR can also be used to provide customers with more information about the product or service, such as its features and benefits.
AR marketing also provides a new way of communication between businesses and customers. It allows for personalized and targeted messaging. For example, a restaurant can use AR to show customers their menu and provide recommendations based on their preferences. This creates a more personalized experience for the customer, leading to increased loyalty.
🎮 Gamification of Retail marketing
One of the most exciting aspects of AR marketing is the gamification of retail marketing. Gamification is the process of adding game-like elements to non-game contexts. In retail marketing, gamification can be used to create a fun and engaging experience for customers. For example, a clothing store can use AR to create a virtual dressing room where customers can try on clothes without physically changing. This creates a more enjoyable experience for the customer, leading to increased sales.
📚 Using VR / AR for your storytelling
Virtual Reality (VR) and Augmented Reality (AR) are innovative technologies that can enhance storytelling. They allow the audience to immerse themselves in the story and experience it in a more engaging way.
For example, VR can be used to create a virtual tour of a historical site, a museum exhibit or a narrative description of your brand creation. AR can be used to bring a book to life by overlaying animations and interactive elements onto the pages with your phone camera.
VR and AR offer exciting possibilities for storytelling, but it is important to carefully consider whether they are the right fit for your story and audience. If used effectively, these technologies can create a truly immersive and memorable experience for your audience.
🆕 Presentation of your new products or services with AR / VR
Introducing new products and services can be challenging, but with the help of augmented reality (AR) and virtual reality (VR), the process can be made much more engaging and effective. By using AR and VR, businesses can create immersive experiences that allow customers to interact with products and services in new and exciting ways.
Find a use case of Ikea’s augmented reality: here
Ikea has released IKEA Place, a virtual reality app that allows users to place 3D models of furniture and fixtures in their own homes.
The full-scale models help customers visualize how a specific piece of furniture would fit in their space, and the app uses the camera to help customers choose the right furniture for their home based on fit, design and functionality.
The app is currently available for download on iOS & Android devices.
As the IKEA app, we’ve seen that we are increasingly moving towards a Try & Buy trend with AR. But that’s not the only example we can give you with VR/AR for marketing & communication.
Find a use case of travel company augmented reality: here
A travel company could use VR to give customers a virtual tour of a destination before booking a trip. By putting on a VR headset, customers could explore the sights and sounds of a city or beach resort, getting a sense of what it would be like to actually be there.
Overall, AR and VR can be powerful tools for businesses looking to showcase their new products and services in an engaging and memorable way. By creating immersive experiences that allow customers to interact with products and services in new ways, businesses can increase engagement, build brand loyalty, and ultimately drive sales.
🔚 To conclude.
In conclusion, Augmented Reality Marketing is the new way to sell. It provides a new way to make ads, make marketing, gamify retail marketing, and communicate with customers. AR marketing creates a more engaging and memorable experience for customers, leading to increased sales and brand awareness. As AR technology continues to evolve, it will be exciting to see how it will shape the future of marketing.