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Day: January 15, 2024

Must-Have Email Marketing Trends in 2024

In 2024, email marketing remains at the heart of marketing strategies, but its landscape is constantly evolving to adapt to changes in consumer behavior and technological advances. In this dynamic context, it’s imperative to stay on top of the latest trends to keep your campaigns relevant. As such, this overview

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E-mailing: Best Practices for Successful Newsletters

Outside of spam, 333 billion emails were sent worldwide in 2022. In the time it takes to read this simple sentence, over 100,000 emails have been received all over the world. With these figures, it’s hard to believe that email is dead and that social networks have taken over. Emailing

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Email Marketing vs Marketing Automation: What are the Differences?

Is your company in need of visibility, customer loyalty, increased conversion rates, and, in short, looking to enhance its business efficiency? These marketing challenges have multiple solutions. In this article, we’ll explore two particularly interesting solutions: email marketing and marketing automation. What are their advantages and differences? What is Email

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2024 Email Compliance Guide: What’s New in Gmail and Yahoo!

As email platforms evolve, Gmail and Yahoo regularly introduce changes to their policies and requirements. Gmail has provided a detailed explanation indicating that implementation of the new standards will begin in February 2024. Similarly, Yahoo plans to implement its measures in the first quarter of 2024. These guidelines will apply

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