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Author: Faustine Thiery

How can you use email in your omnichannel marketing strategy?

In today’s complex marketing landscape, where customers interact with brands across a multitude of channels, the question of how to effectively integrate email into an omnichannel marketing strategy is more relevant than ever. While social media and other digital platforms often dominate discussions, email remains a powerful and indispensable tool

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subs-domains

Optimise your Emailing Strategy

Discover why using sub-domains is a winning idea! 🔎 What are domains and sub-domains? An email address domain name is the part of an email that comes after the @ symbol. For personal emails, this is usually gmail.com, yahoo.com or outlook.com. However, in a business context, almost all companies have

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How can you use AI to improve your blog posts?

In today’s digital age, where content is king, as bloggers and marketers we are constantly looking for ways to optimise our articles to attract and engage a wider audience. One of the most revolutionary technologies in this area is artificial intelligence (AI). While this revolution may have caused concern in

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Create A/B testing Campaign

Create A/B testing campaign This feature allows you to identify the most effective elements, making it easier to optimise your newsletter. It is the ideal solution for creating a high-quality newsletter. A/B and multivariate tests can be used to test scenarios and choose the best one. But what’s A/B testing

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