Do you want to grow your e-commerce business? Well, email marketing is one of the most important pieces that you can add to your online marketing puzzle.
In a survey of small to medium-sized businesses, 81% of small businesses and 80% of medium-sized businesses said that their email marketing campaigns helped them drive customer acquisition and retention.
So, if you want your campaigns to stand out from the rest of the pack, here are nine smart marketing tips that you can put into action.
Grow your email list fast
E-mail marketing is only going to work if you have people on your list in the first place.
One of the most important questions that you need to ask is, “How do I actually get people to sign up in my email list?”.
There are several ways you can get people to join your list. If your e-commerce website is already generating sales, then you should already have a buyer list. If you do not have one yet, there are different tactics that you can use to gather email addresses.
One way to do this is to create a pop-up on your e-commerce site that gives out coupons. If you entice users with a discount coupon, then they are much more willing to purchase from you.
When they buy from you, they are also more willing to hand out their email address.
This strategy is a great way to generate leads and sales without becoming too pushy. Another excellent marketing strategy that you can use is giving away free content related to your product.
Style your email templates
Another strategy that you can use is to pre-design your email templates so that you can quickly send out emails whenever you want to.
You don’t have to start from scratch. Instead, you can pick a template to work from.
Most email services also provide you with customizable templates and drag and drop editors, so you won’t need any prior coding skills to get started. You can also easily download templates from free template sources online.
Create a welcome email
A welcome email will be automatically sent to users the moment they sign up.
This is usually made up of a series of emails that thank users for signing up in your email list, introducing them to your business, and what they can expect for your future emails.
Find the right email frequency
The next thing that you need to do is to find the right email frequency. How often do you need to stay in touch with your customers?
Ideally, you want to work out something that allows you to stay on top of their minds when they think about buying a certain product without coming across as too annoying.
You might opt to send them a weekly newsletter or only send an email when you decide to launch new products.
Also, keep in mind that these are not the only types of emails you can send. You can experiment with various behind-the-scenes sneak peeks, reviews, client stories, etc.
Segmenting your email list is also a smart way to hone particular customer interests.
For instance, if you are selling clothing apparel, you might have some customers who are only interested in jeans and will get turned off if you send them emails about shoes.
To potentially avoid this from happening, you can come up with a list of subscribers based on the specific actions they have taken.
For instance, they already bought multiple products from you, or they have liked certain product lines. You can then use this data to send them personalized emails that cater to their particular needs and interests.
Upsell and cross-sell
Although the primary purpose of a transactional email is to pass on information to your customers, you can still leverage these to amp up your sales.
Up-selling and cross-selling are one of the most common tactics that you can use on the order confirmation or receipt delivery emails.
For instance, someone bought a dress in your e-commerce store. They might want specific accessories that go with it. So, why not use that opportunity to suggest a matching necklace or earrings to them?
Recover abandoned carts
Most online shoppers will abandon their carts. That’s the way it is. Fortunately, it does not mean that all of those sales will be gone forever.
If you are gathering email addresses and tracking your site usage, the next logical step that you need to take is to send shoppers an abandoned email series if ever they leave your site without making any purchase.
Come up with the friendliest and most helpful reminder that you can send out to a subscriber who barely has a background of your brand. Just try to keep things light and fun as much as possible.
But do not make your email subscribers feel that you are expecting them to purchase something right away.
Send out informational content
Start providing value to your prospects.
Rather than sending them something generic, you need to show them that you also care about their needs.
Instead of just plain selling a product, strive to entertain, inform, and educate them. Show how much you understand their needs, as you look for ways to help them.
Create different kinds of content that revolve around a specific theme, idea, or topic that’s important to your audience or in their lifestyle.
Organize a referral program
The fact is, 92 percent of people trust recommendations made by their peers over brands and advertisers.
Adding a referral program provides your e-commerce business with social proof, especially if it’s coming from their own personal network that they trust.
So, there you have it. These are the best email marketing tips that you can apply to your business.
Now, what’s the next step that you need to take?
These tips will help you get the most out of the relationships that you’ve steadily built with your customers, and get your sales soaring in no time.
Jake Rheude is the Director of Marketing at Red Stag Fulfillment, a trusted provider of 3PL services. He has years of experience in e-commerce and business development. In his free time, Jake enjoys reading about business and sharing his own experience with others.